Comments on spark new thinking!: Upgrade!

In late July, my husband and I spent a couple days...

2009-10-07T12:17:40.874-04:00

In late July, my husband and I spent a couple days in Wisconsin for a wedding (flew in on Thursday, flew out on Saturday). We rented a car to get from Madison to Lake Mills where the family had gathered for the ceremony. We did one of those gamble-for-a-great-deal deals on the rental car website. They assured us a mid-sized car, and, like you, we didn't care about the car. We just needed to get from point A to point B and back.

The car they gave us was a joke. A joke! It had no automatic door locks. We were totally laughing. I mean, it must cost the manufacturers extra to NOT install automatic door locks. (I'm not even talking about remote door locks, I'm talking about lock one, locks them all. Not on this car.)

Fortunately, nothing was stolen from the vehicle, but it didn't occur to us until sometime later that we ALSO needed to lock the hatch (using the key) everytime we left the car.

Hmm, should they have told us at the counter that the car they were giving us didn't have automatic door locks? Wouldn't that be a bait & switch? Maybe only rent cars that have minimum features, like auto door locks.

Thanks, Greg! Hope the idea works for Reflex, too!...

2009-10-07T10:51:19.365-04:00

Thanks, Greg! Hope the idea works for Reflex, too!.

And, yes, the rest of our trip was fantastic. September in Florida is perfect. Great weather and no crowds!

Great article, Mark. Our team was just discussing ...

2009-10-07T09:09:41.833-04:00

Great article, Mark. Our team was just discussing the opportunity to market our business with our "excess inventory", which could be any combination of time, talent, and personality.

The brands you encountered get this and are obviously doing everything they can to jumpstart a challenged vacation market. Good for them! They're certainly taking a page from what has made Zappos so cherished in their customers' eyes.

Hope the rest of your trip was just as enjoyable.

Greg T. Moss
Director, Account Services
Reflex Design & Technology